Scale Patient Acquisition with Google Ads

Google Ads Management for Digital Health Companies

Many digital health companies waste ad spend on campaigns that don't convert or unknowingly run campaigns that aren’t compliant with the latest regulatory guidance. Our healthcare marketing experts manage your entire Google Ads system to drive measurable patient growth that is HIPAA-compliant.

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-29%

Google cost per consult

+136%

increase in booked appointments

Our Approach

Consumer-Centric Strategy

We start by deeply understanding your target audience, their needs, motivators, and barriers so every message resonates.

Structured Value Proposition

Our messaging approach translates complex offerings into clear functional benefits and emotional outcomes, to ensure customers understand the value of your product.

Senior Strategists & Copywriters

Your messaging is crafted by experienced healthcare strategists and writers with a deep understanding of the consumer and category.

Compliance Without Compromise

We’re experts at navigating the nuances of compliant language for Class I & II medical devices, healthcare services, wellness products, and pharmaceuticals without losing impact.

Continuous Optimization

Messaging doesn’t end with a brand strategy deck. We continually test headlines, ad copy, and landing page language in-market to optimize performance.

Conversion-First Strategy

We prepare your landing pages and tracking before spending more on ads, ensuring every click has the best chance to convert.

Senior Expertise

Experienced Google Ads specialists manage your account directly — no junior team handoffs.

Continuous Testing

We run frequent experiments to improve performance, keeping what works and replacing what doesn't.

Healthcare Compliance

Your campaigns stay HIPAA compliant without sacrificing results, backed by deep healthcare marketing experience.

Integrated Services

Your ads, landing pages, and optimization work together as one ecosystem for maximum efficiency.

Deep Healthcare Expertise

We deploy best-in-class digital health strategies through compliant execution across all major platforms.

Top-Tier Talent

Senior paid media buyers own the strategy and execution of all paid media tactics.

End-to-End Creative Excellence

We understand that creative excellence is the main performance lever. Our creative strategists and designers leverage data-driven insights and competitor & market analysis to deliver best-in-class ad creative.

Conversion Rate Optimization

Our team establishes seamless patient journeys from ad click to final conversion through ongoing landing page design, development and A/B split testing.

Built-In Compliance

We ensure every campaign meets healthcare regulations while also prioritizing performance and impact.

Expert-Verified Clinical Content

We pair AI-powered efficiency with clinical accuracy. Every piece of content is reviewed by subject matter experts to meet healthcare E-E-A-T standards and build authentic topical authority.

Proactive AI Platform Optimization

Most agencies only optimize for Google Search. We run monthly generative AI reporting to improve your visibility across AI platforms like ChatGPT, Perplexity, and Google AI Overviews where patients increasingly start their search.

Immediate Technical Foundation

We identify and resolve critical technical SEO errors within the first 30 days. This lifts site health and establishes the ranking foundations that enable organic search performance.

Full-Funnel Conversion Architecture

We build SEO strategies that drive business outcomes, not just rankings. Expert content establishes authority, AI optimization captures emerging search behavior, and conversion-focused strategies turn visibility into patient acquisition.

Performance-first Foundation

Every flow and campaign drives measurable impact on CAC, LTV, and retention, with creative and copy tested against clear performance thresholds.

Digital Health Expertise

Vertical expertise in healthcare allows us to craft compliant, empathetic messaging that drives performance and resonates with complex consumer needs.

Deep Integration with Paid & Product

We align lifecycle with paid media and product experience, creating consistent user journeys across acquisition, activation, and retention.

Iterative, Test-driven Process

We treat lifecycle as a living experiment with continuous A/B testing and rapid iteration to unlock new growth levers.

Creative Excellence

Our experienced creative team blends brand voice, behavioral insights, visual best practices and key conversion principles to create copy and creative that inspires action.

Performance-Driving Content

We design and build websites that are optimized to convey your unique value props and convert visitors into consumers.

Senior UX & Development Expertise

Our experienced UX designers and developers are experts at creating intuitive, high-performing sites for DTC digital health brands.

Brand-Elevating Design

We design every page to elevate your brand and leave a lasting impression — whether working within your existing guidelines or crafting a new visual language from scratch.

Flexible Tools

We build webpages in Webflow and Replo for speed and adaptability, with seamless integrations into Shopify and other ecommerce platforms as needed.

End-to-End Optimization

From design to development to analytics infrastructure, your website functions as the centerpiece of your growth ecosystem.

Leverage Industry Expertise

We’ve run thousands of experiments across our clients and we know what works, what doesn’t, and how to accelerate learnings to drive meaningful conversion lifts.

Conversion-First Design

Every landing page and digital collateral is built with measurable outcomes in mind — fast load times, clear CTAs, and a frictionless user experience.

Strategic Testing Roadmap

We maintain a prioritized backlog of data-driven testing ideas, focusing first on experiments with the highest potential impact on performance.

Ongoing A/B Testing and Optimization

Layouts, copy, and creative elements are continuously tested — we keep what works and replace what doesn’t, ensuring steady performance improvements over time.

Ecosystem Integration

Our CRO workstream connects seamlessly with your ads, analytics, and CRM, creating a full-funnel system for measurable ROI improvement.

"With Lantern owning Paid Search strategy and execution, we scaled new Booked Appointments by +136% in 4 months, while maintaining a flat Cost Per Appointment. Total gamechanger for our business."

— Susan Conover, Co-Founder & CEO of Piction Health

See Case Study

How We Drive Growth with Paid Search

Google Ads, Bing Ads, YouTube Ads
Performance Max & Demand Gen Campaign Management
Keyword Research & Competitor Research
Campaign Management & Account Restructuring
Copywriting & Testing
Landing Page Strategy & A/B Testing

Patient Journey Mapping
Multi-location PPC
Multi-brand PPC Strategy
Conversion Goals & Sales Tracking
Integration with Google Analytics
Call Tracking Solutions
Transparent ROI Tracking & Monthly Reporting

Why Lantern

Full-stack Capabilities

We continually test and optimize across the entire funnel to maximize conversion and impact.

DTC Health Experts

We know the platforms and playbooks that drive performance while maintaining compliance with industry regulations.

Senior-level Partnership

Director- and VP-level leaders set strategy, work closely with client teams, and oversee experienced functional experts.

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Case Studies

$25

MM ARR

Read case study

New Company Launch

"Lantern started working with us on day one. In 6 months, we went from idea to launch to a real consumer brand acquiring hundreds of new customers a week at an incredible CAC - all before hiring our first full-time marketer."

Remi Cossart

CEO / Co-Founder

50%

CAC decrease

Read case study

Full Funnel Marketing

"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern. In just 90 days, they doubled new patient intakes while maintaining a steady spend, cutting our CAC in half.”

Anu Sharma

Founder / CEO

78X

Traffic Growth

Read case study

SEO For Organic Growth

“Lantern crafted a comprehensive, data-driven SEO strategy, blending long form content with technical SEO and handling the implementation from start to finish. In just 4 months, their approach has significantly accelerated our progress in organic search, and we're on track to become the #1 leader in our category way ahead of schedule."

Jane Katz

VP Marketing

40%

CAC decrease

Read case study

Full Funnel Marketing

"Lantern streamlined our growth efforts, delivering impressive results. Within six weeks of relaunching our campaigns, Cost Per Lead plummeted by 40%. Plus, they are a valuable strategic partner, offering insights that elevate our overall marketing strategy.”

Constance Rapson

Chief Growth Officer

New Site Launch

Read case study

Website Redesign & Development

"Lantern's deep expertise in digital health enabled them to concisely distill our brand messaging. They designed and developed a visually compelling website that effectively conveys our unique value proposition. The result? A conversion rate that surpassed our expectations.”

Jarrad Aguirre, MD

Co-Founder & CEO

34%

Conversion Increase

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Website & Full Funnel Marketing

"Traditional agencies weren't flexible enough to match our ambitious performance targets. Lantern's full-funnel approach improved our Conversion Rate by 34%, reducing CAC by 48% in less than 3 months which transformed our overall performance."

Kellie Ammerman

CEO

CPA Improvement

Read case study

Full Funnel Growth

“Lantern filled a critical gap on our team and helped us catch up and surpass our qualified lead goals for the 2024 school year. Their sophistication in paid marketing and website optimization enabled us to find a repeatable system to drive marketing qualified leads for 1/3 the cost of our target and at scale. They’ve been an invaluable partner to us.”

Kelly Smith

CEO

How we’re different.

Lantern is faster, more affordable, and more turnkey than working with agencies or relying solely on an internal team.

Only Internal Team

Agencies

Strategy or Tactics?

Both

Both
(if hire multiple people)

Tactics only
(founders provide strategy)

Complete Team of Functional Experts?

Yes

Start Time

1-2 weeks

3-6 months+

2-4 weeks

Industry Expertise

Yes

Maybe

Cost & Scope Flexibility

Yes

Cost

Full Team = 1 FTE

Full Team = 2-4 FTEs

Full Team = 2-3 FTEs
(need multiple agencies)

Frequently Asked Questions

How does Lantern tailor Google Ads strategy for the unique acquisition models in digital health?

Most agencies use a generic healthcare playbook. Lantern specializes in the nuanced differences between direct-to-consumer and provider-enabled digital health models. We integrate Google Ads with conversion rate optimization and landing page strategy designed for complex, multi-stakeholder patient and provider acquisition. Our senior specialists understand healthcare patient acquisition economics, intricate buyer journeys, and the compliance requirements that generic PPC firms overlook.

What HIPAA compliance infrastructure does Lantern implement for Google Ads campaigns for digital health?

We build HIPAA compliance into every campaign from day one. We implement server-side conversion tracking that prevents Protected Health Information (PHI) from being shared with Google. We configure Google Tag Manager to filter out all PII, use secure compliant form handlers, and ensure sensitive data is never passed through URL parameters. We execute Business Associate Agreements (BAAs) with all necessary vendors and maintain strict data handling protocols that exceed both HIPAA standards and Google's healthcare advertising policies.

What makes Google Ads a critical acquisition channel for digital health companies?

It’s critical because it captures demand at the moment of intent. Digital health Google Ads provide access to high-intent users actively searching for healthcare solutions. It's a highly measurable channel that, when managed under strict compliance protocols, provides the data-driven insights and rapid testing capabilities required to scale successfully in a competitive, regulated healthcare market.

How do Google Ads campaigns support market validation for growth stage digital health companies?

It's one of the most efficient channels for early-stage validation. For early-stage digital health companies, Google Ads is the fastest way to validate market demand and prove your acquisition funnel. Search advertising allows for rapid, compliant testing of value propositions across patient segments and provider groups. When executed correctly, PPC provides valuable keyword intent data and conversion metrics that demonstrate traction for investors while delivering efficient customer acquisition costs.

What is Lantern's typical activation timeline for HIPAA-compliant Google Ads campaigns?

For a new campaign, the typical timeline is 10-15 business days. This includes HIPAA-compliant tracking setup, healthcare analytics configuration, and conversion-optimized landing page development. For companies with an existing account, we start with a full compliance and performance audit and can optimize and relaunch your campaigns within 5-7 business days.

How does PPC function within a digital health customer acquisition funnel?

PPC (Pay-Per-Click) marketing for digital health is an advertising model where companies pay only when users click their ads. For healthcare companies, PPC is particularly valuable because it captures high-intent patients and providers actively searching for solutions while maintaining strict HIPAA compliance standards. This includes Google Ads campaigns across Search, Display, and Video used by telemedicine platforms, digital therapeutics, and health tech providers.

What differentiates Lantern's paid social approach from traditional agencies?

We're a full-funnel paid social agency specializing in digital health and consumer internet. Our senior media buyers have deep healthcare compliance expertise (including HIPAA) and proven patient acquisition strategies. We manage the entire customer journey: media structure, creative development, post-click optimization, and tracking, along with ad buying. We embed into your team to deliver customized strategies, and all healthcare campaigns include mandatory compliance review.

How does Lantern implement privacy-compliant tracking and attribution?

Robust analytics and attribution are built into every campaign we manage. We start with a deep understanding of the healthcare industry privacy regulations, and implement comprehensive, accurate, privacy-aware and compliant server-side tracking with no browser based pixels required. You get custom dashboards with real-time access to the metrics that matter: new customer volume, customer acquisition cost (CAC), conversion rates, revenue impact and ROAS. Our reporting shows exactly how paid social drives your business growth and what the opportunities are to see continued success.

What is Lantern's methodology and cadence for creative testing and optimization?

Creative excellence is a critical performance lever for scaling digital health companies. Our dedicated creative strategist and design team develop multiple ad variants for systematic, data-driven testing across messaging, visuals, formats, and CTAs. We iterate rapidly, testing multiple creative concepts per campaign to identify top performers before scaling spend. The amount and cadence of new creative launches will vary according to the monthly paid social budget to ensure that we have adequate spend for clear learnings.

What platforms does Lantern specialize in for paid social and full-stack growth?

We manage campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, Reddit, and X, with our deepest expertise in Meta and TikTok for DTC digital health. For B2B2C, we leverage LinkedIn targeting expertise. We also offer full-stack services including paid search, SEO, email marketing, lifecycle marketing, and conversion rate optimization.

How does Lantern orchestrate paid social, strategy, creative, targeting, and CRO into one cohesive growth engine?

A paid social agency manages the complete lifecycle of social advertising, from strategy to sustainable scale. Lantern is a growth agency that goes beyond simply launching ads by managing strategy development, audience targeting, creative production, media buying, performance optimization, and Conversion Rate Optimization (CRO). Our goal is to build a scalable, predictable customer acquisition system.

How does paid social marketing work for digital health companies?

Paid social marketing uses targeted advertising on platforms like Meta and TikTok to efficiently reach specific audiences. For digital health companies, this requires navigating regulatory complexities such as HIPAA compliance, advertising guidelines, and healthcare platform policies, Lantern is uniquely suited to navigate.

Why is paid social particularly effective for early-stage digital health companies?

Paid social is one of the most efficient channels for early-stage digital health companies to validate product-market fit and drive scalable customer acquisition. When executed with healthcare-specific compliance and messaging expertise, it delivers faster, higher ROI than traditional marketing channels while building critical brand awareness.

What is the typical lead time from kickoff to compliant campaign launch with Lantern?`

Most campaigns launch within 1-2 weeks of kickoff. Our streamlined process minimizes delays while ensuring proper tracking implementation and compliance review before activation.

What digital health verticals and funding stages does Lantern typically serve?

We primarily partner with growth stage companies. Our expertise spans multiple verticals, including mental health platforms, teletherapy services, chronic care management, women's health, specialist clinics, and general telehealth. We apply a nuanced understanding of patient behavior, compliance requirements, and specialized messaging for each vertical.

What differentiates Lantern's SEO and GEO methodology from traditional healthcare marketing agencies?

We address the full spectrum of modern patient and provider search, combining clinically-reviewed content with proactive AI platform optimization. While most agencies optimize exclusively for traditional Google rankings, we target the emerging discovery landscape across conventional search engines and AI-powered platforms like Google AI Overviews, Perplexity, and ChatGPT. This dual focus ensures your brand is discovered across all channels where healthcare research originates.

How does Lantern ensure HIPAA compliance and E-E-A-T standards in healthcare SEO execution?

Compliance is foundational to our approach. All technical SEO implementations maintain HIPAA compliance, and our content development includes subject matter expert review to satisfy Google's E-E-A-T requirements for YMYL, (“Your Money, Your Life”), health content. We navigate regulatory requirements without compromising conversion performance.

How does Lantern mitigate risk from search algorithm updates and evolving healthcare compliance requirements?

We maintain continuous monitoring of algorithmic changes and regulatory developments, adjusting strategies proactively. Our subject matter expert-reviewed content and technical compliance frameworks create resilience against both search engine updates and evolving healthcare regulations, minimizing vulnerability to industry shifts.

How long does it take to see measurable traffic and acquisition improvements in digital health SEO?

Technical optimizations typically improve site health and resolve critical errors within 30 days, while measurable acquisition takes 4-6 months. Topical authority develops over 3-6 months as expert-reviewed content establishes domain relevance. Most digital health organizations observe their first significant organic traffic and acquisition increases within 4-6 months, with compounding returns as domain authority strengthens.

How does Lantern measure acquisition efficiency and organic performance attribution?

We deploy custom analytics dashboards tracking business outcomes rather than vanity metrics. We monitor organic visibility, user acquisition volume, lead quality, and conversion events using Google Analytics 4 (GA4) and specialized AI monitoring platforms. Reporting emphasizes acquisition efficiency and return on investment (ROI), not surface-level rankings.

How does Lantern manage SEO for multi-location practices and telehealth platforms?

We specialize in managing complex location-based and virtual service strategies. We execute multi-location SEO with consistent Name, Address, Phone (NAP) data, location-specific content development, and geo-targeted optimization for each service area. For telehealth platforms, we optimize for state-specific search patterns and licensing territory considerations.

Why is a dual SEO and GEO strategy critical for digital health user acquisition

SEO captures users through traditional, direct search queries, while Generative Engine Optimization (GEO) ensures your platform is the authoritative source for conversational, AI-powered health research. Organizations optimizing only for Google Search miss the discovery channels where users ask complex health questions, leaving significant user acquisition opportunities unaddressed.

How does healthcare SEO methodology differ from traditional organic search strategies?

Healthcare SEO operates at the critical intersection of technical performance, clinical accuracy, and regulatory compliance. We optimize for both traditional search and the emerging AI-powered platforms where healthcare research increasingly begins. Unlike general SEO, health content must satisfy Google's stringent Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T) standards for Your Money or Your Life (YMYL) topics, maintain strict Health Insurance Portability and Accountability Act (HIPAA) compliance, and undergo subject matter expert review.

How does Lantern structure the discovery and activation phase for digital health SEO and GEO?

We start each SEO engagement with a comprehensive technical audit and rapid keyword research to identify ranking suppressors and content opportunities. Our goal is to resolve critical technical errors within the first 30 days, establishing a strong technical foundation. Simultaneously, we develop an expert-reviewed content strategy to begin building topical authority immediately.

What organizational bandwidth should digital health teams allocate for SEO collaboration?

We manage the execution complexity to minimize your operational burden. Initial setup requires access to analytics platforms, your Content Management System (CMS), and technical infrastructure. Following launch, most organizations allocate only 2-4 hours monthly for strategy reviews and content approval workflows with subject matter experts.

How does Lantern ensure regulatory adherence while maintaining campaign performance?

Compliance is a strategic advantage: our approach balances regulatory adherence with performance. Flows use platforms with executed Business Associate Agreements (BAAs), avoid PHI in messaging unless properly secured, and meet HIPAA, FDA, and regional regulatory requirements. We collaborate with your clinical advisors to ensure all user-facing content is medically accurate and appropriately toned.

What’s Lantern’s approach to managing lifecycle marketing across regions with different compliance requirements?

We build segmentation architectures that account for regional regulations, from state telehealth laws to international privacy requirements and local compliance standards. Our platform implementations support multiple markets with localized messaging while maintaining centralized performance tracking and compliance oversight across regions.

How does Lantern build lifecycle programs that convert early signups into long-term, revenue-generating patients?

Lifecycle marketing guides users from signup to long-term engagement through automated, HIPAA-compliant messaging across email, SMS, and push. For DTC digital health startups, we build onboarding flows, educational campaigns, behavioral triggers, and reactivation sequences that reduce early drop-off and maximize lifetime value, turning leads into revenue-generating customers.

How does Lantern build integrated lifecycle strategies that unify acquisition, onboarding, and retention?

We align user journeys by connecting lifecycle marketing with paid media strategy and product engagement across all touchpoints. Lifecycle campaigns reinforce paid acquisition messaging, onboarding flows connect to email sequences, and retention campaigns coordinate with in-app nudges and retargeting ads. This integrated approach improves conversion at every stage, from first click through long-term engagement.

How does automated lifecycle marketing address the 90-day retention challenge in digital health?

Lifecycle marketing improves activation and retention by automating personalized touchpoints based on user behavior. We build flows that address the ~70% drop-off rate most digital health platforms experience within 90 days (welcoming signups, educating users on product value, and re-engaging dormant users) improving 30/60/90-day retention while reducing customer acquisition costs.

How does Lantern use behavioral data and controlled experiments to optimize lifecycle performance?

Our process treats lifecycle as a continuous, systematic testing engine built for sustained growth. We develop hypotheses from user behavior data, run A/B tests on messaging and timing, analyze results, and iterate. This systematic experimentation unlocks new growth levers by identifying what drives activation and retention for your specific audience.

How does Lantern leverage SMS as a retention and activation channel for digital health brands?

SMS is a core channel in our lifecycle strategies, used compliantly for key touchpoints. We design compliant SMS campaigns for appointment reminders, medication adherence, reactivation flows, and care plan check-ins. Our expertise includes consent management, TCPA compliance, and HIPAA-secure messaging integrations with platforms like Attentive, Postscript, and native ESP SMS capabilities.

How does Lantern integrate lifecycle campaigns with platforms like Salesforce, HubSpot, customer.io, Braze, and Iterable?

We integrate with major CRMs (HubSpot, Salesforce) and leading ESPs (Klaviyo, Braze, Iterable, Customer.io). We map data flows between your CRM, product analytics, and lifecycle platforms to trigger campaigns based on user actions (signups, feature adoption, appointment scheduling, or engagement drops) while maintaining compliance and data governance protocols.

What is Lantern’s process and timeline for deploying lifecycle campaigns in digital health?

Most implementations launch within 4-6 weeks. The process includes discovery and goal-setting (week 1), platform audit or setup (weeks 1-2), segmentation and journey mapping (weeks 2-3), flow development and creative production (weeks 3-4), compliance review and testing (weeks 5-6), then launch with ongoing optimization. Optimization-only projects typically show initial results within 2-3 weeks.

What HIPAA compliance architecture does Lantern build into digital health websites?

HIPAA compliance is built into our development process from day one. We implement secure hosting environments, encrypted patient forms, and proper data handling protocols as standard architecture. Every site undergoes compliance audits before launch, and we establish Business Associate Agreements when handling protected health information, addressing both technical requirements and user experience considerations.

What’s Lantern’s approach to designing modular, flexible website systems for digital health companies?

We design for long-term scalability from the start. Whether you're adding ecommerce capabilities, expanding into new markets, or integrating additional tools, your site architecture can evolve with minimal friction. Our flexible technology choices and modular design systems make it straightforward to extend your website's functionality without requiring complete rebuilds or sacrificing performance.

How does Lantern integrate technical SEO into digital health web development?

SEO is integrated into our end-to-end optimization process, not treated as an afterthought. We implement technical SEO fundamentals, healthcare-specific schema markup, site speed optimization, and comprehensive analytics infrastructure so your website functions as a complete acquisition engine. From information architecture to attribution tracking, every element is designed to improve discoverability, drive conversion, and measure business impact.

What third-party platform integrations does Lantern support for digital health?

We integrate telehealth platforms, online scheduling systems, patient portals, and secure intake forms as part of your complete growth ecosystem. Our UX and development leads have 10+ years of experience building intuitive, HIPAA-compliant integrations for DTC digital health brands so patients can access care without technical barriers.

How does Lantern elevate brand identity through digital health web design?

Every page is grounded in design systems that elevate and evolve your brand, creating lasting impressions with patients and partners. Our design leads bring 10+ years of experience creating brand-elevating visual identities for DTC digital health and consumer brands. We build design systems that strengthen your market position and provide the visual infrastructure for long-term brand evolution.

What web development and CMS platforms does Lantern's team specialize in?

We build primarily in Webflow and Replo for speed and adaptability, with seamless integrations into Shopify and other ecommerce platforms when needed. These tools allow us to deliver performance-first sites that are straightforward to update and scale. Our flexible approach means we select the right technology for your specific growth goals and technical requirements.

How does Lantern structure long-term support to keep websites evolving with business needs?

Our end-to-end approach doesn't stop at launch. Ongoing support includes performance monitoring, security updates, conversion optimization, and technical troubleshooting. We also provide analytics reviews, A/B testing implementation, and feature additions as your business evolves, with support tailored to your team's technical capabilities and growth velocity.

Does Lantern enable client teams to manage content independently?

Yes. We build sites with user-friendly content management systems and provide training so your team can publish content, update pages, and manage basic elements independently. Our design systems ensure brand consistency even when non-designers make updates.

What is Lantern's standard delivery timeline for HIPAA-compliant web development?

Timeline depends on project scope and complexity, but most digital health website projects take 8–12 weeks from discovery to launch. This includes design, development, compliance review, and optimization. We prioritize speed without cutting corners on performance, security, or user experience.

Why is a professionally designed website critical for digital health growth and credibility?

Your website is the centerpiece of your growth ecosystem. A professionally designed site delivers the performance optimization, security infrastructure, and user experience necessary to build trust in healthcare. Template solutions lack the compliance architecture, conversion optimization, and brand differentiation required to compete in regulated markets.

What messaging challenges are unique to growth stage digital health companies?

Growth-stage digital health companies face a messaging paradox: they need credibility to overcome skepticism without triggering compliance issues. We understand how to communicate the value of your product in a way that simultaneously builds trust with your target audience. All while maintaining compliance with nuanced regulations.

What compliance infrastructure does Lantern build into digital health messaging strategy?

Compliance is embedded from initial strategy through final copy, ensuring messaging satisfies regulatory standards while maintaining elements proven to drive performance. Our healthcare messaging strategists work closely with your internal experts and maintain current knowledge of regulatory frameworks for Class I & II medical devices, digital therapeutics, and pharmaceutical products. We structure persuasive language that also meets substantiation requirements.

How does Lantern establish defensible positioning in competitive digital health markets?

We conduct competitive analysis to identify messaging gaps and opportunity areas, then build a structured value hierarchy that articulates your product attributes, functional benefits, and emotional outcomes. This framework ensures your distinct value is immediately recognizable through language and proof points that competitors haven't claimed or can't substantiate and that are meaningful to your target audience.

How does Lantern attribute conversion impact to specific message elements across patient and provider journeys?

We structure testing protocols to isolate message performance, tracking conversion and efficiency across all channels. We run controlled A/B experiments on headlines, value propositions, and calls-to-action across paid media, landing pages, and email. We track conversion rates by segment, acquisition cost efficiency, and engagement depth, then systematically iterate on the highest-performing message elements.

How does Lantern develop audience-specific message architecture for multi-stakeholder healthcare brands?

We develop parallel message tracks calibrated to each audience's decision criteria. Patient messaging prioritizes outcome clarity and emotional resonance, translating clinical concepts into experiential benefits. Provider messaging emphasizes evidence strength, workflow integration, and clinical outcomes using appropriate medical terminology. Both tracks maintain brand consistency while addressing distinct motivators.

How does Lantern future-proof messaging for new products, audiences, or growth stages?

We architect messaging systems for systematic adaptation. Your core positioning remains stable, but tactical expressions flex for new audiences, products, or channels. Our framework includes expansion protocols and comprehensive messaging playbooks that enable your team to generate on-brand content independently while maintaining positioning discipline.

What stakeholder collaboration model does Lantern's messaging process require?

Our process is highly collaborative, with structured touchpoints across marketing, product, clinical, regulatory, and leadership stakeholders. This includes discovery interviews, strategy workshops, and iterative draft reviews. We focus on facilitating cross-functional alignment on positioning decisions before external launch.

What is Lantern's typical engagement timeline for brand messaging strategy?

Most comprehensive brand messaging strategies require 2-3 weeks from initiation through final deliverables. Timeline variables include stakeholder availability, depth of audience research required, competitive analysis scope, and regulatory review complexity.

How does Lantern equip internal teams to implement and scale messaging across channels?

Our deliverables include comprehensive messaging playbooks with positioning frameworks, audience-specific message tracks, tone guidelines, and application examples. We can also provide copy docs and brand guides with pre-written modules for common scenarios.

How does Lantern embed regulatory compliance into CRO experimentation without stifling innovation or impacting performance?

Compliance architecture is embedded in our testing methodology from initial planning through implementation, not audited retroactively. We design test configurations and tracking to maintain PHI protection standards, coordinate with legal and regulatory stakeholders when deploying new data capture features, and ensure consent flows meet all regulatory requirements. Compliance becomes an enabler of sophisticated testing, not a constraint on innovation.

What primary and leading conversion indicators does Lantern measure for digital health companies?

We optimize for conversions that directly correlate with revenue: appointment bookings, telehealth consultations, qualified demo requests, trial activations, and leads meeting scoring thresholds. We also use leading indicators like content downloads or calculator interactions that signal purchase intent.

How does Lantern measure CRO success in terms of profitability, efficiency, and long-term growth?

Our CRO measurement framework begins with baseline establishment across cost per acquisition, customer lifetime value, and contribution margin. Rigorous validation through A/B testing and monthly reporting benchmarks performance against your historical baseline and industry standards to isolate measurable CRO impact.

When does Lantern recommend targeted CRO interventions versus comprehensive site overhauls?

Effective CRO focuses resources on high-leverage pages and specific conversion points rather than requiring complete redesigns. We audit your existing site to identify where conversion friction concentrates, then deploy targeted interventions like page-level optimizations, form improvements, and flow redesigns that address specific bottlenecks. If diagnostic work reveals systemic issues, we recommend surgical updates to problem areas while preserving functional elements.

How does Lantern structure CRO for sustained optimization versus short-term testing sprints?

CRO generates the highest returns when structured as a continuous improvement program, not a discrete project. Ongoing optimization enables systematic testing, iterative refinement based on behavioral patterns, and proactive adaptation as market conditions shift. Each testing cycle builds organizational knowledge that compounds over time to create sustainable competitive advantage. We offer flexible engagement models from intensive 90-day sprints to long-term partnerships.

What is Lantern’s framework for structured CRO experimentation?

We operate from a prioritized experimentation backlog ranked by expected value and lift, surfacing highest-impact opportunities first. Each hypothesis originates from qualitative research like heatmaps, session recordings, and user journey analysis, then is validated through statistically rigorous A/B or multivariate testing. Test results feed a cumulative knowledge base, creating a compounding learning effect where each iteration builds on documented performance patterns across our portfolio of digital health clients.

How does Lantern integrate CRO into broader growth programs spanning design, media, and acquisition?

Our CRO workstream creates a closed-loop system where landing page performance informs media buying decisions and campaign insights drive testing priorities. As a full-stack growth agency for digital health companies, we offer CRO work that’s deeply integrated with web design and paid acquisition. Integrated programs consistently outperform isolated optimization because design, media, and conversion strategy reinforce rather than conflict. For example, landing page optimizations amplify paid performance, allowing winning variations to scale through increased ad spend.

What technology stack powers Lantern's CRO research and experimentation capabilities?

Our research stack combines behavioral analytics, statistical testing platforms, and conversion funnel analysis to build a complete picture of user interaction and disengagement. We layer quantitative data with qualitative context from session recordings and heatmaps to generate testable hypotheses about conversion barriers. The technology mix adapts to your existing infrastructure, integrating with established systems and recommending additions only when critical capabilities are missing.

When should digital health companies expect CRO initiatives to deliver meaningful lift?

ROI compounds through multiple performance levers: conversion rate improvements, reduced acquisition costs, and increased customer lifetime value working in concert. Meaningful conversion improvement becomes measurable within 60–90 days as winning variations are implemented. Optimization timelines follow a predictable arc: optimized landing pages launch within 2–4 weeks, and initial test results reach statistical significance within 30–45 days. Clients running 6–12 month programs see substantially higher total lift than those running isolated sprints due to compounding returns.

What is CRO, and why is it essential for digital health companies focused on acquisition efficiency?

CRO is the systematic process of increasing the percentage of website visitors who complete a desired action, transforming paid traffic into qualified patients, customers, or leads. For digital health companies, this ensures acquisition spending generates maximum profitable return, preventing wasted budget on visitors who exit without converting.

We've helped dozens of companies across the Digital Health and Consumer Internet spaces grow from launch to over $100MM in annual revenue.

Our process is fast and flexible:

1. Assess current business & marketing needs

2. Build custom proposal and detailed work plan

3. Get started in as little as one week

Thank you! We’ll be in touch shortly.

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-29%

+136%

Our Approach

Consumer-Centric Strategy

Structured Value Proposition

Senior Strategists & Copywriters

Compliance Without Compromise

Continuous Optimization

Conversion-First Strategy

Senior Expertise

Continuous Testing

Healthcare Compliance

Integrated Services

Deep Healthcare Expertise

Top-Tier Talent

End-to-End Creative Excellence

Conversion Rate Optimization

Built-In Compliance

Expert-Verified Clinical Content

Proactive AI Platform Optimization

Immediate Technical Foundation

Full-Funnel Conversion Architecture

Performance-first Foundation

Digital Health Expertise

Deep Integration with Paid & Product

Iterative, Test-driven Process

Creative Excellence

Performance-Driving Content

Senior UX & Development Expertise

Brand-Elevating Design

Flexible Tools

End-to-End Optimization

Leverage Industry Expertise

Conversion-First Design

Strategic Testing Roadmap

Ongoing A/B Testing and Optimization

Ecosystem Integration

"With Lantern owning Paid Search strategy and execution, we scaled new Booked Appointments by +136% in 4 months, while maintaining a flat Cost Per Appointment. Total gamechanger for our business."

How We Drive Growth with Paid Search

Why Lantern

Case Studies

New Company Launch

Full Funnel Marketing

SEO For Organic Growth

Full Funnel Marketing

Website Redesign & Development

Website & Full Funnel Marketing

Full Funnel Growth

How we’re different.

Frequently Asked Questions

Let’s get started.