The full-funnel growth agency for DTC health.
We scale patient acquisition at a CAC that gets you to your next growth milestone.
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Our Services
Winning on paid takes more than just platform skills. We can own anything else you need to acquire patients cost-effectively.
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1. Paid Social
We build Meta, TikTok, and Reddit programs on clean, HIPAA-compliant signal and optimize them to paid patients. Lantern's in-house creative studio makes performance ads, with support from our network of health creators.
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Intent --> New customers
2. Paid Search
We build Google and Bing campaigns around condition, symptom, insurance and local intent, matched with the right landing pages.
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Expand your reach
3. Connected TV
We scale performance TV campaigns across all major networks, with best-in-market rates on media when purchased through Lantern.
Hone your signal
4. Analytics & Tracking
HIPAA-compliant tracking that sends clean conversion data back to Meta, Google and other platforms. Better signal = lower CAC.
Test -> Measure -> Iterate
5. Conversion Rate Optimization
Improving conversion rates throughout the funnel is a critical lever to reduce CAC for any business. We brainstorm, design, implement, and measure tests to help your site convert more visitors to customers.
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Tell your story
6. Brand Messaging Strategy
Persona research into how your patients make health decisions, turned into one messaging framework for every ad, landing page, and email.
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Deepen customer relationships
7. Lifecycle Marketing
Email, SMS, and push journeys that turn leads into patients and keep them engaged.
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Launch the site
8. Web Design & Development
Conversion-first sites and paid landing pages, beautifully designed, launched fast and built to test.
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Own the SERP
9. SEO / GEO
Technical SEO and content that gets you found on Google and in LLMs, for the conditions you treat and the cities you serve.
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Why Lantern
DTC health specialists
Lantern is built for Direct-to-Consumer Health companies. We know the platforms, the compliance rules and the patient journey. Every plan starts from what’s already worked for companies like yours.
Full funnel capabilities.
Paid media sits at the center, and we can own anything else you need to make it work: analytics & tracking, messaging, creative, CRO, lifecycle, web, and SEO/GEO. For many clients, Lantern is the whole marketing team.
Senior from day one.
Lantern’s Partners set strategy on every account. Seasoned directors lead day to day, backed by channel experts with six or more years in their platform.
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern."
– Anu Sharma, Founder & CEO of Millie
Our Team
Lantern's partners have spent years growing DTC health startups. Seth Lasser was the first marketer at Doctor on Demand and lead growth at Atomic, the startup studio behind Hims & Hers. Collin Peck-Gray was Head of Growth at Care/of through its $225M acquisition and headed growth for 20+ companies at Redesign Health. Our directors come from Thirty Madison, Nurx, Drugstore.com, Care/of,and top-tier agencies.
Meet the team
Case Studies
2X+
new members
Full Funnel Marketing
“Lantern consistently thinks 3 steps ahead, and their consumer health expertise is unmatched. With Lantern, we’ve more than doubled new members from DTC over just 8 months while maintaining CAC efficiency. They’ve been an extension of our team, and I can’t recommend them highly enough.”
Katy Marshall
CCO
4X
paid media customers
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Full-Funnel Paid Media
"Lantern brings deep channel expertise and the kind of analytical instincts that make scaling feel less like a gamble and more like a system."
Claire Baum
Head of Growth
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$25
MM ARR
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New Company Launch
"Lantern started working with us on day one. In 6 months, we went from idea to launch to a real consumer brand acquiring hundreds of new customers a week at an incredible CAC - all before hiring our first full-time marketer."
Remi Cossart
CEO / Co-Founder
50%
CAC decrease
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Full Funnel Marketing
"Finding the right marketing support was a challenge. We needed both strategic support and flawless execution, and it was impossible to find a team that could do both. Enter Lantern. In just 90 days, they doubled new patient intakes while maintaining a steady spend, cutting our CAC in half.”
Anu Sharma
Founder / CEO
78X
Traffic Growth
SEO For Organic Growth
“Lantern crafted a comprehensive, data-driven SEO strategy, blending long form content with technical SEO and handling the implementation from start to finish. In just 4 months, their approach has significantly accelerated our progress in organic search, and we're on track to become the #1 leader in our category way ahead of schedule."
Jane Katz
VP Marketing
40%
CAC decrease
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Full Funnel Marketing
"Lantern streamlined our growth efforts, delivering impressive results. Within six weeks of relaunching our campaigns, Cost Per Lead plummeted by 40%. Plus, they are a valuable strategic partner, offering insights that elevate our overall marketing strategy.”
Constance Rapson
Chief Growth Officer
New Site Launch
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Website Redesign & Development
"Lantern's deep expertise in digital health enabled them to concisely distill our brand messaging. They designed and developed a visually compelling website that effectively conveys our unique value proposition. The result? A conversion rate that surpassed our expectations.”
Jarrad Aguirre, MD
Co-Founder & CEO
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34%
Conversion Increase
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Website & Full Funnel Marketing
"Traditional agencies weren't flexible enough to match our ambitious performance targets. Lantern's full-funnel approach improved our Conversion Rate by 34%, reducing CAC by 48% in less than 3 months which transformed our overall performance."
Kellie Ammerman
CEO
15%
incremental new customers
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Connected TV (CTV)
"The question going into our work with MNTN was: can we add incremental budget and get incremental conversions out of CTV while staying under our target CAC? The answer has been yes, and CTV has definitely helped us unlock additional growth for Found."
Ethan Broder
Director of Growth
3X
CPA Improvement
Full Funnel Growth
“Lantern filled a critical gap on our team and helped us catch up and surpass our qualified lead goals for the 2024 school year. Their sophistication in paid marketing and website optimization enabled us to find a repeatable system to drive marketing qualified leads for 1/3 the cost of our target and at scale. They’ve been an invaluable partner to us.”
Kelly Smith
CEO
Newsworthy
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December 26, 2021
Weight care management startup Found lands $100M at a $600M valuation
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November 20, 2021
Signos raises $13M Series A to give you real-time weight-loss advice based on your blood glucose levels
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October 21, 2021
Telehealth unicorn Thirty Madison is merging with birth-control platform Nurx
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Startup medical supplier Better Health boasts $10M in latest funding round
Fierce Healthcare
March 16, 2021
Doctor On Demand, Grand Rounds combine to form multibillion-dollar digital
Let's Get Started.
We've helped dozens of Direct to Consumer Health companies find product-market fit, scale patient acquisition, and raise their next round.
Our process is fast and flexible:
1. Intro call with Seth or Collin to understand your goals and where growth is stuck.
2. A custom proposal and work plan built from what's worked for companies like yours.
3. Your senior team starts in as little as one week.