Team
Meet Your New Growth Team
Allie Hillsbery
Associate Director, Integrated Marketing
Allison Lee
Associate, Creative Strategy
Casey Hart
Director, Growth
Casey Struble
Senior Manager, Paid Search
Colin Veach
Senior Manager, Paid Search
Collin Peck-Gray
Senior Partner & COO
Daniela Manzotti
Director, UX / Web Design
Daniele Tem Pass
Graphic & Web Designer
Frank Gasparetti
Senior Manager, Paid Search
Gonzalo Fuster
Manager, Web Development
James Yoo
Senior Manager, SEO
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Joey Dai
Director, Growth
Kat Gardiner
Senior Manager, Growth & Analytics
Kyle Petzinger
Director, Growth
Luke Bussey
Director, Data & Analytics
Mallory Abramovitz
Senior Manager, Growth
Matheus Carreiro
Senior Manager, Paid Social
Matt Vojta
Senior Manager, Paid Search
Olivia Rodgers
Director, Growth
Pia Granillo
Brand & Web Designer
Rebeca Bolanos
Senior Graphic Designer
Ronin Rodkey
Senior Manager, Paid Social
Sean Arnell
VP, SEO
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Seth Lasser
Founder & CEO
Ugo Riviell
Associate, Growth
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Will Sisson
Senior Manager, Growth
Amanda Gordon
Associate, People Operations
Adi San Jose
Executive Assistant
Tell your story
1. Messaging &
Brand Strategy
When you get the foundation right, everything else falls into place. We’ll work with you to conduct customer research, define your brand strategy, then develop messaging that tells your story to attract your target audience.
Launch the site
2. Site Design &
Development
We bring your story to life through your website. We’ll write the copy, develop the assets, design the pages, and launch them using Webflow and other “low code”, scalable solutions.
Plot your strategy
2. Growth
Planning
Our holistic approach to building your launch or growth strategy puts your entire funnel into focus. A mix of data, analysis, and experience helps do the rest.
Rubber, meet road.
4. Acquisition
Marketing
Our channel experts build a well-thought-out channel mix to bring high-intent customers to the top of your funnel. From Facebook, Tiktok and Google to Affiliate Marketing, OTT, and Direct Mail, Lantern has expertise across all direct-response channels.Â
Test -> Measure -> IterateÂ
5. Conversion Rate Optimization
Improving conversion rates throughout the funnel is essential to reduce CAC for any DTC business, no matter what stage. Our team will brainstorm, design, and implement tests to drive results.
Deepen Customer Relationships
6. Email / Lifecycle Marketing
Lantern builds data-driven lifecycle journeys across email, SMS, and push messaging to convert customers and keep them engaged. In a cookieless world, building direct relationships and owning first party data is more important than ever.Â
