About the job
We are looking for an analytically-minded performance marketer with deep expertise in Paid Search to help us scale a new kind of marketing agency.
You'll wear multiple hats and work across multiple organizations doing client-facing work while building world-class marketing skills.
This role is a perfect fit for a paid search expert looking to deepen their search expertise, and expand their growth marketing expertise across multiple channels and through the full funnel. Youâll work with our best-in-class growth leaders and directly with several start-up CEOs to help them grow their businesses up.
- Manage all aspects of paid search campaigns for select clients
- Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
- Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives.
- Own paid search results and marketing budgetsÂ
- Support the development team to guide and QA site / app tracking
- Combine hands-on-keyboard work with management, depending on scope of project
- 3-6 years of experience in paid search marketing
- Experience working with startups preferred
- Expertise directly managing paid search is requiredÂ
- Experience in DTC businesses required; health and wellness experience strongly preferred
- Strong analytical capability with experience in a variety of website analytics tools
- Strong project management, attention to detail, and a no-task-too-small mentality
- Client service oriented
- Scrappy problem solver
- Data driven, but willing to take risks
- Very high say / do ratio
- Enjoy working at both strategic and execution levels
- Excellent written communicator
About Lantern
Lantern is a full-stack growth agency that drives full-funnel growth for leading DTC Digital Health and Consumer brands.
Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
