Sr. Manager / Director, Analytics, Tracking & Marketing Ops
About the job
Lantern is looking for a senior analytics, tracking, and marketing operations leader to own how our clients measure, attribute, and optimize paid marketing performance. You'll work directly with our Partners, Head of Analytics, Tracking and Marketing Ops and a roster of innovative DTC health brands to design and implement HIPAA-compliant tracking infrastructure that maximizes ad performance while keeping clients safe.
This role sits at the intersection of paid media, web analytics, privacy compliance, and engineering. You'll lead audits, write implementation plans, get hands-on inside CDPs and tag managers, and debug the long tail of tracking issues that quietly cap performance. You'll also help us productize this work — building the standards, libraries, and AI-enabled workflows that let Lantern deliver higher-quality outcomes at scale.
The role can be structured full-time or as a long-term contract depending on candidate fit. It's a great seat for a tracking lead from an in-house DTC health team looking to apply their craft across a portfolio, or for an analytics consultant who wants to plug into a fast-moving agency with high-leverage clients.
Analytics & tracking audits and implementation plans.
Audit existing tags, pixels, and consent setups across client accounts. Flag performance and compliance risks — with particular care for HIPAA-regulated covered entities in healthcare — and translate findings into detailed implementation plans grounded in HIPAA-compliant CDPs. Example deliverables include consent audits and full analytics & tracking plans with implementation changelogs.
Implementing consent, analytics and tracking plans.
Build tracking plans, define event names and parameters in a standard format, and implement them in a HIPAA-compliant CDP (Ours Privacy most common, but you should be comfortable in Segment, Freshpaint, GTM/sGTM, and PostHog as well). Maximize event match quality (EMQ) so ad platforms get the matching signal they need to learn, while keeping the implementation compliant. Familiarity with consent-management tools like OneTrust, CookieYes, Osano, and Cookiebot expected.
Debugging tracking issues.
When conversion events aren't firing, are misfiring, or are firing but matching poorly, you find the root cause and fix it on the back end. You'll spend meaningful time improving event match rates where Meta and Google are dropping matches due to missing or malformed parameters.
Standardization and AI enablement.
Partner with Lantern's Head of Analytics, Tracking & Marketing Ops to build out a GitHub repository of standard GTM tags for common surfaces — Calendly, Typeform, Feathery, and beyond. QA and extend the library, and build skills and agents in tools like Claude and Cursor that automate the repetitive parts of our workflow (e.g., first-pass website audits, draft implementation plans) so the team can scale output and deliver higher-quality client outcomes.
Signup funnel development (nice-to-have).
Build and style quiz-based signup funnels in tools like Typeform, FormSort, and Feathery — designing the experience as well as configuring it — and wire them into scheduling tools like Calendly, Acuity, or OpenLoop to drive eligible patient leads into info calls with the client's sales or clinical team. As part of this, stand up the data integrations between the funnel and the client's backend CRM (HubSpot, Salesforce) and ensure conversion events fire back to Meta, Google, and other ad platforms with high-quality matching parameters.
Mobile app measurement (nice-to-have).
Experience implementing conversion tracking in MMPs like Adjust or AppsFlyer for mobile app campaigns back to digital ad platforms — including deep-linking conversion tracking where it makes sense — is a strong plus but not required.
- 6+ years of experience in marketing analytics, web tracking, or marketing operations, with meaningful time spent owning paid media measurement.
- Deep hands-on experience implementing tracking in HIPAA-compliant CDPs (Ours Privacy strongly preferred); fluency in at least one of Segment, Freshpaint, or PostHog.
- Strong working knowledge of GTM (web and server-side), the Meta Conversions API, Google Ads Enhanced Conversions, GA4, and the broader ecosystem of pixels, postbacks, and click-IDs.
- Track record implementing and configuring consent-management platforms (OneTrust, CookieYes, Cookiebot, HubSpot CMP) and forwarding consent state to downstream tools.
- Comfortable reading and writing JavaScript/TypeScript well enough to debug client-side tags, write custom GTM templates, and ship snippets to engineering teams.
- Direct experience working with DTC and/or healthcare brands; you understand why PHI in a query string is a problem and how to avoid creating one.
- Familiarity with attribution models (last-click, MMM, incrementality testing) and how tracking design feeds them.
- Bonus: experience building quiz-based signup funnels in Typeform / FormSort / Feathery, integrating them with scheduling tools (Calendly, Acuity, OpenLoop) and CRMs (HubSpot, Salesforce).
- Bonus: experience with MMPs (Adjust, AppsFlyer) and deep-linking for mobile app conversion tracking.
- Bonus: experience using LLM-based tools (Claude, Cursor) to automate analytics or QA workflows, and comfort working in a GitHub-versioned tag library.
- Client-service oriented — you can explain a tracking gap to a non-technical CMO without making them feel small, and you can explain it to an engineer without making them roll their eyes.
- A scrappy problem solver who treats a broken pixel as a puzzle, not a chore.
- Detail-obsessed about the things that quietly destroy performance — parameter naming, deduplication, consent state, edge-case browsers, Safari ITP.
- Privacy-minded by instinct. You take HIPAA and US State-level privacy laws seriously and treat compliance as a feature, not a tax.
- Builder energy — you'd rather invest two days standardizing a tag than fix the same client-specific bug five more times.
- Comfortable working across hands-on-keyboard implementation and strategic guidance, and pragmatic about when each is needed.
- Excited about AI tooling and willing to be early in adopting it inside the team's daily workflow.
- Excellent written communicator — your audit docs, plans, and changelogs read like the examples Lantern is already shipping.
About Lantern
Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
